GA4: What You Need to Know


June 2023 was the last month to use Universal Analytics (UA) before Google triggers its Analytics 4 update. You can still see your UA insights after July 1, but all new data will flow into Google Analytics 4 (GA4) processing tools and display channels.

Google Analytics 4 is meant to provide better insights into the customer journey so brands can adjust their marketing strategies and drive higher conversions. The data is event-based rather than session-based and combines website and app data to provide greater clarity into the customer journey. Google Analytics 4 also allows for cookieless measurement, which is ideal for companies preparing for Google’s cookieless future.

Knowing to switch over to Google Analytics 4 is a big step in keeping up with your organization’s metrics; however, it helps to have a clear idea of the best metrics options available. Now might be a good time to review your performance reports to see which data points are helpful while removing the metrics that aren’t as actionable as you would like.

How To Run An Analytics Report Audit

As you transition to GA4, now might be a good time to look at the key metrics you track within your system. If you pull weekly or monthly reports on your performance, review these publications to make sure they depict an accurate, useful picture of your business. Here are a few ways to evaluate your analytics reports.

Additionally, make sure you provide context to your reports. If you don’t already, add a commentary section so someone can review the report without needing an in-person explanation about the trends. A few bullet points that outline notable metrics (for example, there was a jump in traffic on June 26 from a viral TikTok video) can help you document your efforts and improve the quality of the reporting.

Develop A Strategic Mindset with Google Analytics 4

Better analytics reporting can’t solve your problems. Instead, you need a strategic marketing team that can review these metrics and develop solutions (or identify opportunities) with the results they present. It’s easy to get caught up in the numbers that analytics reports produce without thinking about the next steps you take because of the information.

Make sure you have a trusted marketing partner that will constantly push your business to do better. At Local Digital, we strive to outsmart — not out-spend — your competition. We can look for untapped opportunities to maximize your budget allocation. Contact us today and take the first steps toward embracing a more analytical and strategic future.

GA4 Outline for Local Digital Example 1 of 2
GA4 Outline for Local Digital Example 2 of 2