Having an accurate Google Business Profile listing is the best way to add your business to Google searches.

Google Business Profile Optimization

Google Business Profile Setup

Optimization of your Google Business Profile page is critical. There are now about 4000 categories for Google Business Profile that business owners can use to describe what their business does. The Google Business Profile will help your business attract new customers. Your business listing on Google is one of the best ways of building traffic and developing new customers.

Google Business Profile Benefits

Google Business Profile information appears on the page when people are searching for your business or businesses like yours on Google Search and Maps. Google Business Profile makes it easy to create and update your Google Business Profile.

Google Business Listing Conversions

One of the reasons that business owners create a Google Business Profile is to increase sales and conversions. A quality Google Business Listing calls for accurate information across the profile. When you set up Google Business Profile categories correctly you will see more conversions and actions like:

  • Google Business Profile sourced phone calls
  • Google Business Profile users who visit your website
  • Queries used to find your business
  • Customers that request directions
  • Photo views of you or your business

Google Business Profile Reporting

Direct Searches

Customers who find your listing when searching for your business name or address through your Google Business Profile.

Discovery Searches

Customers looking for a particular product, service, or category that discover your Google Business Profile.

Branded Searches

Customers searching for a brand related to your business or business category.

Google Business Profile Directions Request

This will allow you to see the locations from which users are requesting directions to your location. Once you have this data, you can use it to market people in specific locations which may have an increased customer base.

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