GA4: What You Need to Know

June 2023 was the last month to use Universal Analytics (UA) before Google triggers its Analytics 4 update. You can still see your UA insights after July 1, but all new data will flow into Google Analytics 4 (GA4) processing tools... Read More

Video Marketing Is Growing Fast

Online video consumption has been growing steadily for years, but during and after COVID, it’s begun to reach a critical mass. If you’re unsure if video marketing should be an essential part of your social media strategy, here are some... Read More

How to Use a Service Area in Google Maps

If you own or operate a service-based company, your business model likely involves a large amount of traveling to a customer’s home or business throughout a specified area to offer your services. Rather than operating as a traditional brick-and-mortar shop,... Read More

5 Free Methods for Testing the Mobile-Friendliness of Your Site

In 2021, the number of unique mobile internet users reached 4.32 billion. This means that 90% of the global internet population now uses a mobile device to access the internet. For businesses of any kind, this growth clearly indicates the importance... Read More

The guide to more website traffic

Organic Traffic Research: Looking for your competitor’s keyword rankings can give you a huge advantage in what specific keywords bring the most traffic to their website. To look at this information you are able to use a website service called... Read More